Based on a Mediterranean diet. Tatiana Boncompagni, Founder & CEO came to Village super markets looking to push her prepared food program. Below, are key design elements I wanted to bring forth in broadcasting her delicious pre-packed- ready to heat and eat meal prep meals.
• Following already the brand guidelines but pushing the displays and locations of the products more than what she expected.
Case headers - With the eat sunny logo contour cut out.
Stanchion Signs - With the about the brand
Information blades -
About each item cards
Case cling - the 4 attributes
Case Strips- to bring more of that brand color, and eye catcher to the display. When consumers see that Iconic yellow, They will know that it is Eat Sunny.
Digital display screens
Draft 1 - Just an Idea
Draft 1- was me coming up with how the displays in stores will look altogether. So I did some quick layouts with the pre-style guide given to me. Only knowing very little about the 4 meals and the brand. But I needed to capture “This is eat Sunny”.
Draft 2- Further implementation
Draft 1- was me coming up with how the displays in stores will look altogether. So I did some quick layouts with the pre-style guide given to me. Only knowing very little about the 4 meals and the brand. But I needed to capture “This is eat Sunny”.
Final Display Design & Signage
Digital Sales Displays